Compare YouTube inventory types

Content

 

Light profanity used in a non-hateful, comedic, or artistic way

Expanded inventory

Included

Standard Recommended

Included

Limited inventory

Included

Moderate profanity used in a non-hateful, comedic, or artistic manner, or a music video with frequent profanity Included Included Excluded
Strong profanity used throughout or at the very beginning of the video in comedy, documentary, news, or education Included Excluded Excluded
Romance, kissing, limited clothing in non-sexual settings, or general discussions of relationships or sexuality Included Included Included
Limited clothing in sexual settings, sensual dancing, moderate sexually suggestive behavior, or a music video containing sexual content Included Included Excluded
Blurred nudity, focus on sexual body parts, focus on sex as a topic, discussions about sex acts, implied or display of sex acts or sex toys without visible contact or nudity Included Excluded Excluded
Mild violence or injury without showing blood or graphic content Included Included Included
Violence or graphic content in video games, comedy, or music videos Included Included Included
Focus on blood, gore, and excessive violence in video games, animal violence, or animation; sports, accidents, pranks, or “fails” with serious injury; blood is shown in body modification or medical procedures Included Excluded Excluded
Content with humorous references, education, music, or statements without glorifying or promoting drugs Included Included Included
Drug consumption, fabrication, and distribution in the context of music, comedy, news, education, or documentary Included Excluded Excluded
News, documentary, or educational content with words that could be considered biased, demeaning, or hate speech against a race, religion, gender, or other groups Included Excluded Excluded
Video Ad Safety Promise Your ads are automatically excluded from showing on the most controversial content
Profanity in the title or thumbnail image, or profanity used repeatedly or throughout Excluded Excluded Excluded
Full nudity, exposed nipples, animal mating, sexual abuse, or sexual content in the thumbnail Excluded Excluded Excluded
Content showing abusing, buying, making, selling, or finding drugs Excluded Excluded Excluded
Content discussing terrorism or sensitive current events like war, death, or tragedy Excluded Excluded Excluded

Video Ad Safety Promise

Your ads are automatically excluded from showing on the most controversial content
Profanity in the title or thumbnail image, or profanity used repeatedly or throughout Excluded Excluded Excluded
Full nudity, exposed nipples, animal mating, sexual abuse, or sexual content in the thumbnail Excluded Excluded Excluded
Content showing abusing, buying, making, selling, or finding drugs Excluded Excluded Excluded
Content discussing terrorism or sensitive current events like war, death, or tragedy Excluded Excluded Excluded

Source: https://ads.google.com/aw/campaigns/new/video

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