Compare YouTube inventory types
Content | |||
Light profanity used in a non-hateful, comedic, or artistic way |
Expanded inventory Included |
Standard Recommended Included |
Limited inventory Included |
Moderate profanity used in a non-hateful, comedic, or artistic manner, or a music video with frequent profanity | Included | Included | Excluded |
Strong profanity used throughout or at the very beginning of the video in comedy, documentary, news, or education | Included | Excluded | Excluded |
Romance, kissing, limited clothing in non-sexual settings, or general discussions of relationships or sexuality | Included | Included | Included |
Limited clothing in sexual settings, sensual dancing, moderate sexually suggestive behavior, or a music video containing sexual content | Included | Included | Excluded |
Blurred nudity, focus on sexual body parts, focus on sex as a topic, discussions about sex acts, implied or display of sex acts or sex toys without visible contact or nudity | Included | Excluded | Excluded |
Mild violence or injury without showing blood or graphic content | Included | Included | Included |
Violence or graphic content in video games, comedy, or music videos | Included | Included | Included |
Focus on blood, gore, and excessive violence in video games, animal violence, or animation; sports, accidents, pranks, or “fails” with serious injury; blood is shown in body modification or medical procedures | Included | Excluded | Excluded |
Content with humorous references, education, music, or statements without glorifying or promoting drugs | Included | Included | Included |
Drug consumption, fabrication, and distribution in the context of music, comedy, news, education, or documentary | Included | Excluded | Excluded |
News, documentary, or educational content with words that could be considered biased, demeaning, or hate speech against a race, religion, gender, or other groups | Included | Excluded | Excluded |
Video Ad Safety Promise Your ads are automatically excluded from showing on the most controversial content | |||
Profanity in the title or thumbnail image, or profanity used repeatedly or throughout | Excluded | Excluded | Excluded |
Full nudity, exposed nipples, animal mating, sexual abuse, or sexual content in the thumbnail | Excluded | Excluded | Excluded |
Content showing abusing, buying, making, selling, or finding drugs | Excluded | Excluded | Excluded |
Content discussing terrorism or sensitive current events like war, death, or tragedy | Excluded | Excluded | Excluded |
Video Ad Safety Promise |
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Your ads are automatically excluded from showing on the most controversial content | |||
Profanity in the title or thumbnail image, or profanity used repeatedly or throughout | Excluded | Excluded | Excluded |
Full nudity, exposed nipples, animal mating, sexual abuse, or sexual content in the thumbnail | Excluded | Excluded | Excluded |
Content showing abusing, buying, making, selling, or finding drugs | Excluded | Excluded | Excluded |
Content discussing terrorism or sensitive current events like war, death, or tragedy | Excluded | Excluded | Excluded |