Ad pricing overview for YouTube, Instagram, Facebook, TikTok, & Reddit
YouTube
- Cost per view (CPV): This is the most common pricing model for YouTube ads. You pay each time your ad is shown to a user. The cost per view varies depending on the video’s category, audience, and bidding strategy.
- Cost per click (CPC): This pricing model is less common for YouTube ads. You pay each time a user clicks on your ad. The cost per click varies depending on the keyword you’re targeting and the competition for that keyword.
- Cost per thousand impressions (CPM): This pricing model is used for display ads on YouTube. You pay each time your ad is shown to 1,000 users. The CPM varies depending on the video’s category, audience, and bidding strategy.
- Cost per impression (CPM): This is the most common pricing model for Instagram ads. You pay each time your ad is shown to 1,000 users. The CPM varies depending on the ad format, audience, and bidding strategy.
- Cost per click (CPC): This pricing model is less common for Instagram ads. You pay each time a user clicks on your ad. The CPC varies depending on the keyword you’re targeting and the competition for that keyword.
- Cost per click (CPC): This is the most common pricing model for Facebook ads. You pay each time a user clicks on your ad. The CPC varies depending on the keyword you’re targeting and the competition for that keyword.
- Cost per thousand impressions (CPM): This pricing model is also common for Facebook ads. You pay each time your ad is shown to 1,000 users. The CPM varies depending on the ad format, audience, and bidding strategy.
TikTok
- Cost per impression (CPM): This is the most common pricing model for TikTok ads. You pay each time your ad is shown to 1,000 users. The CPM varies depending on the ad format, audience, and bidding strategy.
- Cost per click (CPC): This pricing model is also available for TikTok ads. You pay each time a user clicks on your ad. The CPC varies depending on the keyword you’re targeting and the competition for that keyword.
- Cost per click (CPC): This is the most common pricing model for Reddit ads. You pay each time a user clicks on your ad. The CPC varies depending on the subreddit you’re targeting and the competition for that subreddit.
- Cost per thousand impressions (CPM): This pricing model is also available for Reddit ads. You pay each time your ad is shown to 1,000 users. The CPM varies depending on the subreddit you’re targeting and the bidding strategy.
Please note that these are just general pricing guidelines. The actual cost of your ads will depend on several factors, including the ad format, audience, and bidding strategy you choose.