Ad specs for YouTube, Instagram, Facebook, TikTok, and Reddit:

YouTube

  • Video ads:
    • Aspect ratio: 16:9 or 2:1
    • Minimum resolution: 1280x720px
    • Video file type: .mp4, .mov, .avi, or .wmv
    • Video length: 15 seconds to 12 minutes
  • Display ads:
    • Aspect ratio: 16:9, 4:3, or 3:2
    • Minimum resolution: 1200x675px
    • Image file type: .jpg, .jpeg, .gif, or .png
    • Image size: 600KB maximum

Instagram

  • Video ads:
    • Aspect ratio: 9:16 or 1:1
    • Minimum resolution: 500x500px
    • Video file type: .mp4, .mov, or .m4v
    • Video length: 3 seconds to 60 seconds
  • Carousel ads:
    • Aspect ratio: 1:1
    • Minimum resolution: 1080x1080px
    • Image file type: .jpg, .jpeg, .gif, or .png
    • Image size: 30MB maximum

Facebook

  • Video ads:
    • Aspect ratio: 16:9 or 9:16
    • Minimum resolution: 720x576px
    • Video file type: .mp4, .mov, or .avi
    • Video length: 15 seconds to 12 minutes
  • Image ads:
    • Aspect ratio: 1:1, 2:1, 4:3, or 16:9
    • Minimum resolution: 1200x675px
    • Image file type: .jpg, .jpeg, .gif, or .png
    • Image size: 100KB maximum

TikTok

  • Video ads:
    • Aspect ratio: 9:16, 1:1, or 16:9
    • Minimum resolution: 540x960px
    • Video file type: .mp4, .mov, .mpeg, .3gp, or .avi
    • Video length: 5 to 60 seconds
  • Image ads:
    • Aspect ratio: 1:1
    • Minimum resolution: 1080x1080px
    • Image file type: .jpg, .jpeg, .gif, or .png
    • Image size: 500KB maximum

Reddit

  • Image ads:
    • Aspect ratio: 1:1 or 2:1
    • Minimum resolution: 1200x675px
    • Image file type: .jpg, .jpeg, .gif, or .png
    • Image size: 500KB maximum
  • Video ads:
    • Aspect ratio: 16:9 or 9:16
    • Minimum resolution: 1280x720px
    • Video file type: .mp4, .mov, or .avi
    • Video length: 15 seconds to 12 minutes

Please note that these are just the general ad specs for each platform. There may be additional requirements for specific ad formats or targeting options. Be sure to check the platform’s documentation for the latest details.

Scroll to Top