Six-second ads,youtube

Maximize Impact with Six-Second Ads on YouTube and Twitter

    • Six-second ads on YouTube and Twitter:
        • Marketers can make an impression with just six seconds of video on platforms like YouTube and Twitter.

        • This has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources.

    • The benefits of being on YouTube:
        • YouTube has over 1.9 billion monthly active users.

        • Over 90% of 18-44-year-olds watch videos on YouTube in the US.

        • YouTube is the world’s second-largest search engine and the second-most popular website behind Google.

        • Spending some of your ad budgets on YouTube ads can help you reach a targeted audience through a medium that is engaging and very strong on the storytelling side.

    • Six-second video ads on YouTube:
        • One of YouTube’s best formats is six-second video ads.

        • You simply have to fill six seconds of time with a catchy, on-brand message.

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        • YouTube offers non-skippable video ads that can be up to 6 seconds long.

        • Bumper ads are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video.

        • YouTube ads typically have an average cost-per-view of $0.10 – $0.30.

    • Best examples of six-second ads on YouTube:
        • In 2019, YouTube announced its list of the top six-second ads from the year past.

        • Some of the brands that made the list included Subaru, Frito-Lay, Doritos, Oreo, Eggo, and Almond Joy.

        • Geico is also known for creating brilliant and funny six-second ads that play with the form really well.
        • Six-second ads,youtube

    • Tips for making a successful YouTube ad:
        • Put your brand front and center in the first few seconds of the video.

        • Use catchy music and sounds to capture attention.

        • Think mobile-first when building your ad.

        • Consider how people are using their phones and make sure your ad is optimized for mobile viewing.

    • Strategy: What are six-second ads good for?:
        • Six-second ads are good for increasing brand awareness.

        • YouTube offers a brand lift survey that you can run to measure the direct impact that your ad is having on the perception of your brand and the behaviors that you’re influencing.

        • Foundational metrics like view rate and click-through rate can also be used to determine which of your ads are working well.

    • The science behind processing ads:
        • In a recent study, brain researchers found that mobile ads can trigger an emotional response in less than half a second.

        • The brain only needs 400 milliseconds to see and react emotionally to mobile ads.

    • Short-form videos are on the rise:
        • Short-form videos are becoming increasingly popular due to their ability to stimulate an emotional response and their faster response time compared to desktop ads.

      • Cross-channel marketing is key:
          • Repurposing content is a great way to create ads for different platforms. Six-second videos are a great format for repurposing content.

          • Short-form videos with clear branding and no sound delivered significantly better ad recall and message association compared to typical TV-style ads.

    • Use YouTube’s Bumper Machine to save time:
        • YouTube’s Bumper Machine uses machine learning to pick out key moments from longer ads and convert them into six-second bumper ads.

        • The machine learning algorithms look for human characters, motion, sharpness of focus, and quality of framing.

        • Repurposing a well-performing ad to work in the six-second format is a quick and easy way to create a short ad to try out on YouTube.

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