The complete list of Facebook ad types, sizes & other specs
Facebook ad sizes
Facebook ad dimensions vary according to the ad type and placement.
When you advertise on Facebook, your ads can be placed in the desktop News Feed, the desktop right column, and in the mobile News Feed.You can also use Facebook Canvas, which are mobile interstitial ads (ads that take up the entire screen of your phone, like when you are playing a game), and mobile native ads (an ad that mimics the form of Facebook content).
To learn about Facebook ad sizes, first, find the Facebook ad types you will use in the list below. Then, find the specs you need for your creative.
A complete list of Facebook ad sizes
Photo ads
These are ads that display a single image and a call-to-action that leads users to a new landing page determined by the advertiser.
You can create up to six variations of your ad using one image.
Specifications:- Image size: 1200 pixels by 628 pixels
- Image ratio: 1.91:1
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
Carousel ads
Carousel ads allow you to display from two to 10 images that will cycle through like a carousel.
Specifications:- Recommended image size: 1080 pixels by 1080 pixels
- Image ratio: 1:1
- Text: 125 characters
- Headline: 40 characters
- Description: 20 characters
Canvas ads
These ads are an immersive ad type for businesses to showcase their stories and products on mobile.
Specifications:- Image size: 1200 pixels by 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 45 characters
Note: the feed unit may be an image or a video
Collection ads
The collections ad format allows businesses to drive mobile shopping in a more visual way.
Specifications:
- Image size: 1200 pixels by 628 pixels
- Image ratio: 1.9:1
- File type: may be video or photo
- Headline: 25 characters
- Text: 90 characters
Desktop and mobile app ads
Facebook has ad options to drive downloads of both your desktop and mobile apps.
Specifications:
- Image size: 1200 pixels by 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
Video ads
You can promote video campaigns on Facebook and spread your message through video and sound.
Specifications:
- Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
- Format: .MP4 container
- Audio: Stereo AAC audio compression, 128kbps + preferred
- Aspect Ratios Supported: 9:16 to 16:9
- Length: 240 minutes maximum
- Recommended resolution: Minimum width 600 pixels
- Thumbnail image ratio: This should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
- File size: Up to 4GB maximum
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
Video Slideshow ads
You can create a slideshow with three to seven images on Facebook and promote it to your target audience.
Specifications:
- Image size: 1280 pixels by 720 pixels
- Aspect ratio: 16:9, 1:1 or 2:3
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
Facebook Messenger ads
Facebook Messenger lets you place multiple ad types in the Messenger Inbox ranging from photo and video to carousel ads.
Image Specifications:
- Image size: 1280 pixels by 628 pixels
- Aspect ratio: 9:16 to 16:9
- Text: 125 characters
- Headline: 25 characters
Video Specifications:
- Aspect Ratios Supported: 9:16 to 16:9
- Length: 240 minutes maximum
- Recommended resolution: upload the highest resolution video available that meets file size and ratio limits.
- Thumbnail image ratio: This should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
- File size: Up to 4GB maximum
- Text: 125 characters
- Headline: 25 characters
- Link description: Not supported
Carousel Specifications:
- Image size: at least 1080 pixels by 1080 pixels
- Image file size: 30MB
- Maximum number of cards: 10
- Aspect ratio: 1:1
- Text: 125 characters
- Headline: 40 characters
Attribution: Strike Social