What is TrueView for Action?
TrueView for Action is a new campaign format available on YouTube designed to drive leads and conversions for your account. Typically, YouTube campaigns are optimized towards a cost-per-view (CPV), where you enter the maximum amount you’re willing to pay for someone to view your ad.
This new format allows advertisers to input a target CPA for the campaign; Google’s machine learning algorithm will then find customers who are likely to convert to your target.
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