Creating commercials in-house can be a cost-effective option for small businesses, but it also comes with its own considerations. One of the risks is the availability of skilled personnel within the team who can handle the various aspects of commercial creation. Additionally, the commitment of time and resources required for in-house production should be carefully evaluated. Quality and production value should not be compromised, and small businesses need to ensure that the commercials effectively convey their brand message and resonate with their target audience.