An advertising agency, also known as an ad agency or a creative agency, is a business that specializes in creating, planning, and managing advertising campaigns and other forms of promotion and marketing on behalf of its clients. These agencies act as intermediaries between businesses seeking to advertise their products or services and various media platforms, such as newspapers, radio, television, the internet, and mobile devices, where the ads will be displayed or broadcast.
Ad agencies work closely with clients to understand their goals, target audience, and brand identity, and then develop strategic advertising campaigns to effectively reach and engage the intended audience. They handle tasks such as market research, media planning and buying, creative design and production, campaign execution, and performance tracking. The ultimate objective of an ad agency is to help clients increase their brand awareness, attract customers, and drive sales through impactful and persuasive advertising initiatives.